Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]
Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it...
Weekend Favs June 25
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they...
14 YouTube Description Templates That Have Helped Our Videos Go Viral
As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably powerful channel for your marketing efforts. Despite its popularity, many business startup owners opt to use Facebook over YouTube as their channel, especially for...
5 Tips for Small Business Owners on Finding & Reaching the Right Audience Within Year One of Launch
Having a digital presence is critical for any business looking to reach new audiences. SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. But when you’re first starting...
The Strategy Behind Building A Thriving Online Community For Your Brand
Marketing Podcast with Jenny Weigle In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She’s worked with more than 100...
20 Webinar Landing Page Examples That Will Boost Conversion Rates
Hosting a webinar is an excellent way to connect directly to your audience, raise awareness for your brand, and establish your organization as an expert in its field. According to Zippia, 73% of B2B webinar attendees become qualified leads while...
How To Make Your Clients Successful So They Never Want To Leave
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can...
The Key To Writing A Must-Read
Marketing Podcast with AJ Harper In this episode of the Duct Tape Marketing Podcast, I interview AJ Harper. AJ is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand...
How Instagram’s New Nudge Feature for Teens Could Impact Marketers or Creators
Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021. But the app can be a tricky platform for teens since it inherently fosters social comparison. In...
Best TikTok Hashtags in 2022 [Ultimate Guide]
Creating a TikTok is half the battle — now you need the right people to watch it. But with over 1 billion monthly users on the platform, it’s easy to get lost in the crowd. Enter your secret weapon —...