Category: Social Media

5 Tips for Small Business Owners on Finding & Reaching the Right Audience Within Year One of Launch

Having a digital presence is critical for any business looking to reach new audiences. SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. But when you’re first starting...

/ June 24, 2022

The Strategy Behind Building A Thriving Online Community For Your Brand

Marketing Podcast with Jenny Weigle In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She’s worked with more than 100...

/ June 23, 2022

20 Webinar Landing Page Examples That Will Boost Conversion Rates

Hosting a webinar is an excellent way to connect directly to your audience, raise awareness for your brand, and establish your organization as an expert in its field. According to Zippia, 73% of B2B webinar attendees become qualified leads while...

/ June 23, 2022

How To Make Your Clients Successful So They Never Want To Leave

 About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can...

/ June 22, 2022

The Key To Writing A Must-Read

Marketing Podcast with AJ Harper In this episode of the Duct Tape Marketing Podcast, I interview AJ Harper. AJ is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand...

/ June 22, 2022

How Instagram’s New Nudge Feature for Teens Could Impact Marketers or Creators

Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021. But the app can be a tricky platform for teens since it inherently fosters social comparison. In...

/ June 22, 2022

Best TikTok Hashtags in 2022 [Ultimate Guide]

Creating a TikTok is half the battle — now you need the right people to watch it. But with over 1 billion monthly users on the platform, it’s easy to get lost in the crowd. Enter your secret weapon —...

/ June 21, 2022

Social Media Basics: A Checklist Every Marketer Needs

Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on. One way to ease that and...

/ June 20, 2022

Weekend Favs June 18

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they...

/ June 18, 2022

46 Ideas for Your 2022 Small Business Marketing Strategy

Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else, with Statista predicting...

/ June 17, 2022