How Decisions Define Our Business Destiny written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Steve McKee
In this episode of the Duct Tape Marketing Podcast, I interview Steve McKee. He is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm that made the Inc. 500 list of the fastest-growing private companies in America in its first year of eligibility and has twice won the prestigious Effie Award for marketing effectiveness from the American Marketing Association.
Steve’s new book TURNS: Where Business Is Won and Lost, takes a deep dive into the physical, historical, and metaphorical nature of turns and can help you make better decisions.
Every decision made in business is a turn that has the potential to impact the trajectory of the organization. Whether it is a big decision or a small one, it can change the direction of our business and is crucial to reflect on past turns/decisions and learn from them. Steve emphasizes that recognizing and embracing the turns is essential for success in business, and learning to navigate them can provide a competitive advantage. Finally, it’s important to be adaptable and learn from hindsight to make better decisions in the future.
Questions I ask Steve McKee:
- [01:36] What is a turn in business?
- [02:15] What’s a typical day of turns for an entrepreneur?
- [03:25] How do we recognize what things we should decide about?
- [04:27] How much is hindsight a role in analyzing?
- [05:39] How much does business mentality get in the way of intuition and in opportunities that arise?
- [11:35] How does the metaphor “but the fork in the road” for businesses, how does that play out as a turn?
- [12:58] You mentioned eight principles, give us a flavor for what they are, and most importantly, how we apply them.
- [17:07] What role does regret have in understanding turns?
- [19:41] What is the best turn you ever made?
More About Steve McKee:
- McKee Wallwork
- Get a copy of TURNS: Where Business Is Won and Lost
More About The Agency Certification Intensive Training:
- Learn more about the Agency Certification Intensive Training here
Take The Marketing Assessment:
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Duct Tape Transcript
John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast was brought to you by the MarTech Podcast, hosted by my friend Ben Shapiro, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals with episodes you can listen to in under 30 minutes. The MarTech Podcast share stories from world-class marketers who use technology to generate growth and achieve business and career success. And you can listen to it all on your lunch break. Recent, an episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value for listeners and for brands. You know, I’m a huge fan of being guests on podcasts, so listen, check out the MarTech podcast wherever you get your podcast.
(00:57): Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsh, and my guest today is Steve McKee. He is the co-founder of McKee Walworth, a nationally recognized marketing advisory firm that has made the Inc 500 list of the fastest growing private companies in America and its first year of eligibility and has twice won the prestigious Effy Award for marketing effectiveness for the American Marketing Association. We’re gonna talk today about his new book called Turns, where Business is Won and Lost. So Steve, welcome to the show.
Steve McKee (01:30): Great to be here. Thanks, John.
John Jantsch (01:32): So I guess we need to define what you mean by turns. I mean, what is a turn in business?
Steve McKee (01:38): The, it’s, that’s a really great place to start it. The original concept for the book started as a book about turnarounds, corporate turnarounds. Mm-hmm. Scroll back to top
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.