What is a social media aggregator?
Social media aggregators collect and organize posts across social networks. This allows marketers to collect high-quality content to share with their target audiences. Collecting, sorting, and sharing quality content reinforces the brand and builds trust with followers.
Like other content aggregators, social media aggregators pull posts from your platforms and display them as a collection. You can embed the collection on your website to highlight posts about your brand, including user-generated content.
Aside from your website, there are several places to feature these collections, including email marketing and digital screens at live events.
The Benefits of Social Media Aggregators
Social media is vital for engaging with your target audience and keeping a pulse on how people feel about your brand. However, you’re missing out on opportunities if you stop there.
Social media can also deliver social proof of your status by sharing satisfied customers on your website.
Highlighting positive, user-generated posts on your site creates shout-outs to your followers, which makes them feel valued. Plus, when other people see real customers touting your brand, it reinforces your status.
Of course, you could do these things yourself by combing through hashtags and mentions to create a collection. But do you have time for that?
One of the primary benefits of using a social media aggregator is that it saves you time through automation. The best social media aggregator tools can even weed out inappropriate or negative posts to keep things clean and upbeat.
Types of Social Media Aggregators
There are three primary types of social media aggregators, two pull from your social media feed, while the other focuses on a specific platform.
Hashtag aggregators can pull content from social media networks based on a custom or popular hashtag.
For example, if you operated an event, you could create and share a custom hashtag with attendees. Then, the aggregator would pull content based on that hashtag.
You could even share during the event so people can see their feedback and experience in real-time.
Profile or channel aggregation focuses more on branded content you create and share across social media platforms. You could let individuals take over for a day, follow influencers, or highlight a business partner’s social media accounts.
The final type focuses on a specific social network, like Instagram or Twitter, and curates based on your selected settings. You could set a feed based on a keyword or hashtag and use different keywords for each platform.
Social Media Aggregation Tools
You have plenty of social media aggregator tools to choose from, but it helps to have a starting point. So we compiled a list of our favorite options to get you started.
Taggbox is a widget that draws user-generated content from over 20 platforms. Use the collections for everything from email campaigns to your website.
This tool is beginner-friendly, so you don’t need extensive tech knowledge to make it work. Taggbox’s customer service is also stellar.
What we like: Taggbox draws from multiple social media platforms so you can see what users say about your brand all in one place.
This widget works with the most popular social networks and offers plugins specifically made for WordPress and Shopify.
Tagembed offers options for stories and albums, plus you can also choose different themes and layouts on your website.With Tagembed, you can alter color schemes to match your brand. You even get access to engagement analytics.
What we like: Tagembed offers a free forever plan and three different pricing tiers, so you can pick what works for you.
EmbedSocial might be one of the more established social media aggregation platforms, with quite a client base to show for it. Users can try it for free with Instagram and then pay to upgrade for additional sources.
EmbedSocial is a better option for larger, established businesses with a budget to accommodate the upgrades and the ability to use all the features.
What we like: Users can access a massive selection of mobile-friendly templates, with new ones added monthly.
Flockler allows you to gather hashtag feeds from eight sources that you can display on your site, in your email, or more. You can arrange your brand’s posts and user-generated content within a diverse array of layouts.
Plus, there are no ads.
Flockler is a solid option for those who can afford it. You can try it for free for 14 days, but then you have to pay a monthly fee. The base package might be pricey, but this tool is comprehensive compared to the others.
You’ll also have access to top-notch customer service.
What we like: The aggregator updates content every five to fifteen minutes, making it helpful during events.
What we like: Curator offers a wide range of pricing plans, including one of the most inclusive free tiers available.
Aside from the fun name, this platform is fun and helpful for those who thrive on Instagram and Twitter. The Wallrus doesn’t serve as many social networks, but it does two exceptionally well and is free.
Though it’s only in beta mode, the platform is working on using analytics to help you improve your feed parameters.
What we like: You can add your logo to any of the themes in the library for subtle branding.
Many people know Hootsuite as a social media scheduling tool, but the platform offers much more.
For example, you can create specific streams using different parameters, monitor the content, and engage with your audience. However, Hootsuite can get expensive as you add extras to make it more functional.
What we like: Hootsuite offers more than just social media aggregation, making it a versatile tool.
This platform works with 15 social networks and allows you to upgrade as you grow and need more tools. You can cancel anytime because there are no contracts, and you get moderation tools with the first tier.
Users can create custom designs that match their brand.
What we like: Juicer features one of the best moderation tools in the market so that you know posts stay safe and positive.
Using Social Media Aggregators
The best social media aggregators allow you to automate a process that could set you apart from your competition.
However, you might need to experiment to find the right one with the features you desire most, like moderation tools and customization options.
These tools have user-friendly interfaces and excellent customer support to make setup easy.
Showcasing relevant posts, especially from your audience, is priceless. Reinforce your brand identity, build trust, and let your followers testify about why they love you.