Revolutionizing Design with AI: Exploring the World of Generative Design written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Russ Perry
In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder, and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspects of creative work and has transformed the creative process through Design Pickle.
AI is a hot topic right now and will continue to be. But what role does AI play in design? Russ Perry joins me to talk about how AI is totally shaking up the world of design. We dive into “generative design,” a fancy term for using computer programs to create really complex designs and make them better in certain ways (like cheaper, lighter, or more efficient).
Questions I ask Russ Perry:
- [2:18] How do you define this idea of generative design?
- [7:11] If someone wants to use AI in the design process in a commercial or corporate setting, what does that look like today?
- [11:27] Does AI in design mean the cost of acquiring design should go down dramatically?
- [14:56] How are you incorporating AI at Design Pickle?
- [17:57] Do you see this tool set helping people reach their goals faster and being a better option?
- [19:51] How has your job changed?
- [22:53] Where can people connect with you and learn more about your work?
More About Russ Perry:
- Design Pickle
- Connect with Russ on LinkedIn
Learn More About The Agency Intensive Certification:
- Learn more
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Duct Tape Transcript
John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay, and brought to you by the HubSpot Podcast Network. The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients. In a recent episode called Quick Hacks to Personalize Your Outreach, he speaks with Ethan Parker about how to personalize your outreach in a more repeatable way. Something every single one of us has to do it. Listen to Outbound Squad wherever you get your podcast.
(00:48): Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Russ Perry. He’s the founder and c e o of Design Pickle. He’s a seasoned creative leader, entrepreneur, author, and I already said leader. So he’s also a thought leader and a creative leader. It’s amazing. Used to own an agency. He intimately understands the challenges associated with all aspects of creative work and has transformed the creative process through Design Pickle. So actually I get to say welcome back, Ross.
Russ Perry (01:20): Thank you. Is this my second or third time? I feel like I’ve, this is a good, I love being back
John Jantsch (01:25): . It might actually be a third time. So in, in your intro we kind of outlined it, but in, in past shows, if we’ll link to those past shows, so you can go see how Russ’s voice has changed. I don’t think we were doing videos, but No. Like Beard,
Russ Perry (01:38): Gray, more gray hair for sure. .
John Jantsch (01:41): But, uh, you know, essentially Design Pickle is a, you know, design platform that you can buy on a subscription basis. You could probably do a better job of explaining it than I just did, but we’ll get into the components of that. But today I specifically wanna focus on a very trendy topic, and design circles. And that’s ai. I mean, obviously AI’s been around for a while, but it seems like now that people have found this chat, G p T thing, you know, everything is ai, right? And everybody’s talking about ai, but of course, like all things in the creative space, you guys tend to refer to it not as like AI design, but generative design or generative creation. Mm-hmm. Scroll back to top
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