Interactive marketing has been a part of Snapple’s marketing strategy for decades. In the 90s the brand ran a string of successful commercials featuring Snapple employee Wendy Kaufman, who became known as the Snapple Lady, reading fan mail from customers.
Over the past 20 years, the Snapple team has shared 1,677 facts, though the accuracy of some of the facts has been widely debated. Snapple joins Mint Mobile as an early adopter of openly using generative AI in its marketing.
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