Leadership Lessons To Help Guide You To Excellence

Leadership Lessons To Help Guide You To Excellence written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tom Peters

Tom Peters, a guest on the Duct Tape Marketing podcastIn this episode of the Duct Tape Marketing Podcast, I interview Tom Peters. Tom is coauthor of In Search of Excellence—the book that changed the way the world does business and is often tagged as the best business book ever. Twenty books and forty years later, Tom is still at the forefront of the “management guru industry” he single-handedly invented. He’s out with yet another co-authored book with Nancye Green called — Tom Peters’ Compact Guide to Excellence.

Questions I ask Tom Peters:

  • [2:53] Do you spot trends or destroy them?
  • [5:51] This book that you’ve recently written is very compact — is that part of the message?
  • [7:33] Why was design such a crucial element of this book?
  • [10:16] Do you think great design helps you deliver a great message in a lot fewer words?
  • [12:41] What was your process for creating this book?
  • [15:04] Could you talk about your thoughts on the idea that amateurs talk about strategy?
  • [18:02] Where are people getting culture wrong these days?
  • [26:03] Do you have a favorite quote from the book?
  • [27:53] Where can people connect with you and learn more about your work?

More About Tom Peters:

  • TomPeters.com
  • Connect with Tom on Twitter: @tom_peters

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John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, formerly Blissful Prospecting, hosted by Jason Bay. It’s brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Jason Bay is a leading sales expert, and he talks with other leading sales experts to get you the information you need. I have recent episode. He talked about how much time you need to spend prospecting. Really, really eye-opening. Check it out. Uh, listen to the outbound squad, wherever you get your podcasts. Hello, and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Tom Peters. He is the co-author of In Search of Excellence, the book that changed the way the world does business and is often tagged as the best business book ever, 20 books. And 40 years later, Tom is still at the forefront of the management guru industry. He’s single-handedly invented, and he’s out with yet another co-authored book, uh, co-authored with Nancy Green, entitled Tom Peters Compact Guide to Excellence. So Tom, welcome back to the show.

Tom Peters (01:15): Thank you. Hey, pleasure to be back.

John Jantsch (01:17): So I don’t wanna gloss, gloss

Tom Peters (01:19): Over. My pleasure to be talking to you in Colorado where all my kids are. So there,

John Jantsch (01:22): It’s . I don’t wanna gloss over. I mentioned your co-author a lot of times, co-authors, you know, don’t get enough credit. Uh, Nancy Green is no slouch on her own, right? Is she

Tom Peters (01:32): understatement ? Uh, you, you did, you did not unfortunately get a copy of the book, but it’s an undersized book, and the book is it’s design. Uh, you know, it’s meant to be succinct. It’s meant to be, not really a closing statement, but something that can, it’s meant to be compact. Yes. And, you know, Nancy just did an incre, you know, she’s on everybody’s list of best designers on the planet, and, uh, an ama an amazing person. And I have no idea how the hell I got So lucky is to have her as a partner on this

John Jantsch (02:05): . Well, and I, I would, I do wanna get into that a little bit, um, at, at a another point. Uh, I wanna start with, um, your intro. You know, as I introduced you, your place in the management guru, uh, industry, you know, I’ve always looked at a lot of the work, and feel free to correct me if I’m wrong on this, , I’ve always looked at a lot of the work that you do. Uh, I mean, as introducing sort of subsets of the management, uh, guru industry, if we’re gonna keep calling it that, you know, excellence is something that, you know, you brought to the conversation, um, execution , um, you know, as, as certainly something you brought to conversation brand, you wow, extreme humanism. Um, it almost feels, uh, like when I see you come out with something, you’re zigging when other people are still zagging. So is that a fair ? Uh, I mean, do you spot trends or destroy them? , I guess.

Tom Peters (02:56): Uh, Scroll back to top

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

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