Brand Identity for Airsign by High TideWith an obsession for…

With an obsession for beautiful design, powerful engineering, and sustainability, Airsign exists to create products that are better for people and the planet. 

In collaboration with industrial design firm Guerra Office, High Tide established a future-forward brand world inspired by 1980s futurism, European car design, and the warm simplicity of Japanese minimalism. Responsible for strategy, naming, visual identity, art direction, and web design, High Tide identified the company’s authentic brand positioning as “Tools for Modern Living”, which set the foundation for a dynamic and inspiring reimagining of what a modern home care brand can look and feel like.

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