The Adventures Of The World’s Greatest Negotiator

Marketing Podcast with Rich Cohen

In this episode of the Duct Tape Marketing Podcast, I interview Rich Cohen. Rich is the New York Times-bestselling author of several books such as Tough Jews, Monsters, and Sweet and Low. He is the co-creator of the HBO series Vinyl, and a contributing editor at Rolling Stone. Rich has a new book called – The Adventures of Herbie Cohen: World’s Greatest Negotiator.

Key Takeaway:

Herbie Cohen is known for many things like – being the World’s Greatest Negotiator, dealmaker, risk-taker, adviser to presidents and corporations, hostage and arms negotiator, lesson giver and justice seeker, author of the how-to business classic You Can Negotiate Anything, and of course, Rich Cohen’s father. In this episode, I talk with Rich Cohen about his latest book that honors his dad and the biggest lessons he’s shared with him throughout his life – The Adventures of Herbie Cohen: World’s Greatest Negotiator.

Questions I ask Rich Cohen:

  • [1:35] Your father was probably best known as the author of ‘You Can Negotiate Anything’. Would you say that’s why you’re a writer?
  • [2:19] You’ve written about a lot of topics – why write about this topic now?
  • [3:17] Some of the stories in the book were from the ’50s and ’60s – how did you collect these stories in such detail?
  • [4:33] So were you a Dodgers fan then?
  • [5:32] I’m going to go down a rabbit hole here – what’s your favorite baseball book?
  • [6:30] Have you written for TV at all?
  • [7:55] So who were some of his contemporaries in that space?
  • [9:40] My audience is primarily business owners and marketers. So what’s the business application of this book in your mind?
  • [12:01] If somebody were to come to you and ask you to list out five or six key negotiation lessons, what would those be?
  • [15:08] Would you say there is one or two of your favorite stories you’ve told them a hundred times and people still want to come back to them?
  • [18:11] You’ve mentioned Larry King a number of times, did he go to school with your dad?
  • [21:02] Where can people connect with you and get a copy of your book?

More About Rich Cohen:

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