Zoe Financial, a wealth planning platform, has seen a 200% increase in revenue by leveraging the current integration between Google Ads and HubSpot. With the addition of Enhanced conversions in the coming months, Zoe plans to continue to take full advantage of the suite of products Google and HubSpot have, thereby optimizing their marketing and client acquisition strategies.
The Founder and CEO of Zoe Financial, Andres Garcia-Amaya, said, “Our north star is the client, and clients value their privacy. Partnering with Google and HubSpot helps ensure the two-way communication of our client’s data in a safe way.”
To excel in a privacy-first world, marketers need to leverage clean, first-party data to measure and optimize their advertising and audience strategies. And they need to realize the full value of investments in first-party data solutions.
Change is always difficult. For marketing teams that have relied for years on third-party data for their advertising strategies, it will take time to adjust to this ‘new normal’ when it comes to data privacy. However, this privacy-first shift should empower marketers to use their privileges to gain trust, rather than to lose it.
Originally published May 24, 2022 1:30:00 PM, updated May 24 2022