How To Survive And Profit From Radical Change

Marketing Podcast with Jonathan Brill

In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Brill. Jonathan is a speaker and advisor managing director of Resilient Growth Partners and a board member at Frost & Sullivan. He’s also the author of Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change.

Key Takeaway:

There are economic, technological, and social parts of our world that are changing rapidly today more than ever. Jonathan Brill is a renowned expert on resilient growth and decision-making under uncertainty, and in this episode, he shares how to prepare your business to survive and thrive through the most radical upheavals, turn chaos into profit, and set your company on the course for long-term success.

Questions I ask Jonathan Brill:

  • [1:31] Radical change is the word of the day, isn’t it?
  • [4:40] In your book, you identify 10 trends you think are happening right now and potentially in the near future – can you walk through which ones people should be paying attention to right now?
  • [9:30] In your book, you stated that there’s a systematic way of identifying these radical changes to position yourself, and increase your resilience. What do people need to do differently to position themselves?
  • [12:33] Sometimes, people look out externally in their industry and notice that things are changing in a way that is just going to gut the company. Often, some choose to stick their head in the sand to this because they’re retiring soon. What’s the best way to approach this?
  • [14:56] Is there an undertow coming from COVID that is really kind of wreaking havoc on company culture right now?
  • [19:20] It sounds like there’s a need for constant innovation. Does that need to be a department or does that need to be a part of the culture?
  • [20:29] Where can people find a copy of your book and learn more about your work?

More About Jonathan Brill:

More About The Duct Tape Marketing Consultant Network:

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