Month: February 2022

How To Survive And Profit From Radical Change

Marketing Podcast with Jonathan Brill In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Brill. Jonathan is a speaker and advisor managing director of Resilient Growth Partners and a board member at

How to Get Followers on TikTok

TikTok is a social media platform built around sending short videos to other users. Additionally, TikTok is one of the fastest ways to go viral online. Due to having over a billion users, TikTok boasts

3 Instagram Video Formats You Should Leverage in 2022 [Data from 500+ Marketers]

As a marketer, you’ve probably wondered which Instagram video format would perform the best for your audience. To help you, we asked consumers what type of video formats they watch the most. Plus, we surveyed

Weekend Favs February 26

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them

What Are Twitter Spaces?

Time to meet Twitter Spaces, one of the latest chirps of the famous blue birded platform. Initially launched in November 2020 for a limited number of users, this next-gen chat feature has rapidly become a

The Ultimate Guide to Writing a Cover Letter

Nowadays, companies have a computerized system that puts resumes through an online scanner which will automatically reject some applicants and push other applicants through depending on their qualifications. So, What does this mean for you

7 Steps to Create a Complete Marketing Strategy in 2022

The truth is, keeping up with marketing trends could be a full-time job. In 2022 alone, we’ve seen a major shift to short-form video content; the rise and fall of new platforms (looking at you,

How Market Intelligence Will Make Your Marketing Team More Agile

When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese. So anytime I see a cheese store, I’ll

Why Publishing A Book Helps Build Your Credibility

Marketing Podcast with Michael DeLon In this episode of the Duct Tape Marketing Podcast, I interview Michael DeLon. Michael is a Credibility Marketing Expert who helps business owners publish a book that positions them as

How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours

Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked