Standing Out In A Crowded Market

Marketing Podcast with Mike Michalowicz

In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And we’re talking about his latest book called – Get Different: Marketing That Can’t Be Ignored!

Key Takeaway:

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That’s because, to customers, better is not actually better. Different is better. And those who market differently, win.

In this episode, I talk with Mike about his latest marketing book, Get Different, where he offers a proven, method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.

Questions I ask Mike Michalowicz:

• [2:52] Do all of your books tie together?
• [4:57] Why’d you write this book?
• [6:19] Can you describe the research that led you to some of the conclusions in this book?
• [9:44] It’s always fun for consultants and authors to come up with acronyms for things – can you unpack and apply the D.A.D. acronym from your book?
• [14:55] What’s the filter for different that matters?
• [18:53] Can you tell people all about what you’ve got prepared for them if they get a copy of Get Different?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network, Wix, and AgoraPulse.

HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

Wix is the industry-leading eCommerce platform with a  future-ready, customizable robust solution for merchants who mean business. Wix eCommerce is the complete solution for entrepreneurs, omnichannel retailers, and brands who wish to launch, run and scale their online stores successfully. Go to Wix.com/ecommerce today and join over 700,000 active stores selling worldwide with Wix eCommerce.

The show’s brought to you by Confessions of a Social Media Manager presented by Agorapulse. It’s a weekly interview show where they talk to social media managers across the globe about what it’s really like to do social media for the world’s biggest brands. It promises expert knowledge, reveals a few mistakes, and raw insights into one of the fastest-growing, moving industries on the planet. Listen now on Spotify, Apple, or wherever you like to listen to podcasts.