Month: December 2021

How to Create a Pivot Table in Excel: A Step-by-Step Tutorial

The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Powerful because it can help you summarize and make sense of large data sets. Intimidating because you’re not exactly an Excel expert, and pivot tables...

/ December 31, 2021

How to Use Facebook Live: The Ultimate Guide

Since its debut in 2016, live streaming video has exploded in popularity. In fact, 82% of people would prefer a live video over reading a social post. It offers the opportunity to forge a more authentic and valuable connection with...

/ December 31, 2021

Fixed Cost: What It Is & How to Calculate It

“Business is personal — it’s the most personal thing in the world.” These are famous words by Michael Scott from the TV show, The Office. And although this quote conflicts with the universal belief that business isn’t personal, Michael’s point...

/ December 31, 2021

Happiness Begins With Gratitude

Marketing Podcast with Dr. Sophia Godkin In this episode of the Duct Tape Marketing Podcast, I interview Sophia Godkin. She’s a Health Psychologist, Happyologist, and Happiness, Relationship & Transformational Coach. She’s also the author of The 5-Minute Gratitude Journal: Give...

/ December 30, 2021

How to Post on Instagram: A Step-by-Step Guide

With over 1 billion active users, Instagram is one of the best social media networks to advertise your business, reach new audiences, and grow brand awareness. So even if you aren’t active on the website yet, it’s never too late...

/ December 30, 2021

5 Trends For Small Business Marketing In 2022

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m going to do a solo show to start the year off. I’m talking about small business marketing trends for 2022. Key Takeaway: It’s that time of...

/ December 30, 2021

Why You Need To Humanize Your Brand

Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo. Key Takeaway: Brands are...

/ December 29, 2021

The World’s Best Buyer Persona System

 About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for...

/ December 29, 2021

Small Business Marketing Trends for 2022

Yep, it’s that time of year once again. Time for lots of folks like me to wax on about what we see out there on the horizon so that folks like you can perhaps be a little more prepared to...

/ December 29, 2021

5 Tips to Create a Linktree for Instagram in No Time

If you use Instagram, you might have seen the phrase “link in bio” before. This means that someone is directing people to go to their Instagram profile page and click the URL that’s in their bio. Driving people to these...

/ December 29, 2021