Thriving In A World Of Constant Change

Marketing Podcast with April Rinne

In this episode of the Duct Tape Marketing Podcast, I interview April Rinne. April is a World Economic Forum Young Global Leader and ranked one of the “50 Leading Female Futurists” in the world by Forbes. She helps individuals and organizations rethink and reshape their relationship with change, uncertainty, and a world in flux. She released a new book this year called – Flux: 8 Superpowers for Thriving in Constant Change.

Key Takeaway:

Questions I ask April Rinne:

• [1:26] Would you say that right now in this current moment that people have a new relationship with change?
• [1:43] Why is it that we resist change so much?
• [2:55] We just had a giant experiment in massive change for a lot of people. There were those who dealt with the change and ran towards innovation. Would you say there was an element of positivity to that change even though it’s not the change we chose?
• [5:22]  Are you advocating that we have to actually go out there and seek change and make change instead of letting it happen to us?
• [9:54] Can you talk a little bit about these two concepts you’ve covered  – flux baseline and flux deficit?
• [12:11] There’s value in seeing the value in change. Would you say that if you come to a place where you have that relationship with change, you may still struggle when it hits you, but you’ll also see the value in it and the message that it carries?
• [14:18] Would calling your book a change management book be doing it a disservice?
• [16:32] Your book has a framework of eight superpowers. One of the things that hit me at first when I was studying it was that you have what I would call all the elements of mindfulness to them and more than just intention. Would you say that’s valid?
• [18:01] I’ll ask you to talk a little bit about one of the superpowers that stood out a little bit. And that’s the idea of the portfolio career. Can you talk a little bit more about that?
• [21:55] Can a culture or an organization have a flux capacity?
• [23:36] Where can people find out more about Flux and where to connect with you?

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