Month: November 2021
What Will Influencer Marketing Look Like in 2020?
Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — in fact, I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared...
5 Social Media Challenges Brands are Facing in 2022, According to 500+ Marketers
TikTok. Clubhouse. Twitch. These are just some of the many new social media apps we’ve seen grow in popularity over the past year — and that’s along with all the ‘oldies but goodies’ like Instagram, Facebook, and Twitter. The expanding list...
Weekend Favs November 28
This post is brought to you by Start Page by Buffer My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the...
A Simple Explanation of Exempt vs. Non-Exempt Employees
There are two types of employees – “exempt” and “non-exempt.” You might’ve seen these terms on job postings, or heard them in conversation. If you aren’t sure what they mean, don’t worry. Trying to understand labor laws can be confusing,...
The Ultimate Guide to Database Marketing
No matter what your service or product is, you need to get in front of potential customers in order to make the sale. Many businesses put their faith in social media. While social media platforms are an amazing way to...
Cumulative Layout Shift: What It Is and How to Measure It
We’ve all had it happen to us: we try to choose an option on a website, and right before we click, the page jumps away and we end up clicking something we didn’t mean to. Doh! Like a game of...
Ramping Your Brand For Exponential Growth
Marketing Podcast with Dr. James Richardson In this episode of the Duct Tape Marketing Podcast, I interview Dr. James Richardson. He is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. He is...
How To Turn Your Agency Into A Profitability Machine
The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check...
40 Ad Blocker Stats Brands Need to Know in 2021
There’s nothing worse than an ad that keeps popping up for something you’d never buy. About 39% of internet users agree, feeling that online ads aren’t relevant to them. So it’s no wonder that one in four people will leverage...
The HubSpot Blog’s 2022 Marketing Industry Trends Report: Data from 1,000+ Global Marketers
The only constant in the world of marketing is that things are always changing. And, if you’re a marketer, business leader, or entrepreneur aiming to plan an effective 2022 strategy that puts you far ahead of your competitors, you probably...