How Small Business Owners And Entrepreneurs Can Succeed

Marketing Podcast with Barry McCarthy

In this episode of the Duct Tape Marketing Podcast, I interview Barry C. McCarthy. Barry was named President and CEO of Deluxe Corporation in November 2018 and is a member of its board of directors. He’s also the author of  Small Business Revolution: How Owners and Entrepreneurs Can Succeed.

Key Takeaway:

Questions I ask Barry McCarthy:

• [1:21] What were you trying to convey with the word ‘revolution’ in the title of your book?
• [3:56] How do you define small business?
• [5:43] Your new book was very much informed by a series that you called the SBR series. You called the SBR series — could talk a little bit about that entire project?
• [7:08] What has gotten harder for small businesses in the last decade?
• [8:27] How hard was it doing more in the digital space for an organization like Deluxe?
• [12:27] In your book, you cover some of the main areas such as HR, marketing, and finance – what are some of the key lessons I’m going to learn?
• [14:01] Most entrepreneurs are really not born leaders, they’re visionaries. And then when it comes to being a leader, hiring, and managing that’s really the biggest area where they struggle. What’s your advice?
• [16:29] What are the most important numbers that you really need to get your arms around early on in a business?
• [19:09] The epilogue of the book is when to abandon the dream. So what advice do you have to somebody that is facing that?
• [20:49] Where can people find out more about the Small Business Revolution and even check out some of the series that you did along with the book?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.