→ Free Download: Social Media Calendar Template [Access Now]

Let’s dive into our list of top tools to stay organized and on top of your game.

Social Media Content Calendar Tools to Plan Your Messaging

1. HubSpot’s Downloadable Template for Excel

Content Calendar

Price: Free

social media calendar tools: HubSpot

Download This Template

Marketers might already use Excel for different types of reports and data analysis in their roles, but this multifaceted tool is perfect for social media content calendar organization, too. Excel can be customized according to the priorities and metrics your team is focused on, so it’s a great option for planning ahead.

social media content calendar template using Microsoft Excel. Marketers can use this template to easily plan out individual social media posts — monthly or annually — while keeping an eye on bigger picture events, holidays, publications, and partnerships.

  • Use the Monthly Planning Calendar Tab above to get a bird’s-eye view of what’s coming down the content pipeline in a given month.
  • In the Content Repository tab, you can add the content you’ll be publishing on this tab to keep track of which pieces have been promoted already and to easily recall older content that can be re-promoted.
  • On the Social Network Update tabs, you can draft and plan out social media posts in advance. These tabs are for organizational purposes, then you’ll manually upload the content of the posts to a social media publisher.

the cover sheet of the template here

For more on how to use the templates, check out this in-depth guide from my colleague Lindsay Kolowich.

This free resource can be used to draft social media posts, or it can be bulk-uploaded into a publishing app to maximize efficiency. (HubSpot customers: You can use this spreadsheet to organize content and upload it directly into Social Inbox. For instructions on how to do this, check out the template’s cover sheet here.)

Why we like this social media tool:

Marketers with small teams and heavy workloads will love this intuitive template. It acts as a social media content planner, tracker, and archive. This makes it perfect for sharing your social plan with stakeholders and referring back to it when you need to repurpose old content.

hubspot social media calendar template

When you plan your social media activities in advance, it will:

  • Make it easier to coordinate campaigns

  • Grow your reach and engagement

  • Scale your social media marketing

  • …and more
Learn more

Download Free Social Media Content Calendar Template

Manage and plan your social media content with a handy calendar guide and template.

Download Free Social Media Content Calendar Template

2. Google Drive

Content Calendar and Asset Organization

Price: Free for personal use. Google Workspace plans for businesses start at $6 per month.

Google Drive has several helpful features that make it easy for social media marketers to build out an effective content calendar.

Here’s an example of how a team might use Google Calendar to track both their editorial and social media calendars to make sure they’re aligning posts with new blog content. These calendars can be easily shared with multiple teams to avoid scheduling conflicts and ensure that campaigns are aligned.

social media calendar tools: Google Drive

Marketers can also use shared Google Sheets to schedule posts on social media, track the status of different pieces of content, and assign tasks to team members — all on the same platform as their calendar.

link your Google Drive account to your HubSpot portal to easily upload files from Drive into your HubSpot software.