Finding The Real Problem Your Business Solves

, I’m doing part two of a three-part series talking about my new book launching Sept. 21, 2021 —

. I’m diving into step two – finding the real problem your business solves.

People don’t buy the products or services because they want them, they buy them because believe they will solve a problem. As discussed in part one of this three-part series, the Ultimate Marketing Engine is a successful customer. How do you help your customer become successful? First, you need to understand what problem it is they’re trying to solve and how your product or service can be the solution.

In this step, we’ll explore how businesses that understand, communicate, and promise to solve the real problems their ideal customers face, can make a giant leap towards rendering all competition irrelevant.

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Posted by Contributor