Month: September 2021
How to Understand & Calculate Statistical Significance [Example]
Have you ever presented results from a marketing campaign and been asked, “But are these results statistically significant?” As data-driven marketers, we’re not only asked to measure the results of our marketing campaigns but also to demonstrate the validity of...
How To Create Marketing That Can’t Be Ignored
Marketing Podcast with Mike Michalowicz In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies...
How To Boost Your Sales Success Using The Power Of Storytelling
Agency Spark Podcast with Roger E. Jones The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put...
The Ultimate Guide to Brand Awareness
Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have...
Tapping Into The Power of SMS Marketing
Marketing Podcast with Aaron Weiche In this episode of the Duct Tape Marketing Podcast, I interview Aaron Weiche. Aaron is the CEO and Co-founder of Leadferno, a business and text messaging platform to close more leads faster. Aaron is a...
Persuasive Advertising: What It Is & How to Do It [+Examples]
What are some advertisements that live rent-free in your mind? As a millennial, ads that will always have a place in my heart include Britney Spears’ iconic run as a Pepsi spokesperson, the enduring”got milk?” campaign (which is ironic considering...
38 Account-Based Marketing Stats to Know in 2021
As marketers, we become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. But unlike sales reps — who talk to and learn...
Weekend Favs September 25
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting....
The $100MBA Show – The Ultimate Marketing Engine
In this episode of the $100MBA Show, I had the opportunity to sit down with host Omar Zenhom to talk about concepts from my new book, The Ultimate Marketing Engine. We discuss what marketing is really for — and how to...
278 Social Media Holidays for Your 2021 Content Calendar [+Template]
Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate...