Marketing Podcast with Michael Clinton
In this episode of the Duct Tape Marketing Podcast, I interview Michael Clinton. Michael Clinton is the former president and publishing director of Hearst Magazines and currently serves as special media advisor to the CEO of the Hearst Corporation. He’s also the author of a book we’re going to talk about: ROAR into the Second Half of Your Life – Before It’s Too Late.
We are living in a time when everyone is constantly reassessing what is next for their future. People who have spent years working are now seeing their industry dramatically evolve. At the same time, the post-career population is also going through massive change and dealing with the fact that many of them are not prepared financially, logistically, or emotionally for the next phase of their lives. And while we may want to retire, most of us don’t want to do nothing.
In this episode, Michael Clinton and I discuss concepts from his book upcoming new book ROAR into the Second Hald of Your Life – Before It’s Too Late. We deep dive into how to fulfill your dreams at any age and how to make the second half of your life happy and productive.
Questions I Ask Michael Clinton:
- [0:53] My first obvious question I have to ask you is – how old are you?
- [1:09] What is your favorite Hearst publication?
- [1:53] Was there anything that led you to explore this idea of making the second half of your life something that you would roar into?
- [5:44]I saw a whole lot of career change during the pandemic – like ‘now’s the time’ sort of energy was released. Do you think that that was always there, but it just got magnified because of the climate of the world?
- [7:14] What stops people from owning what their next chapter should be?
- [9:20] ROAR is an acronym for your four-part process – have you found a good, easy way to unpack that for people?
- [11:03] The reassessment phase I imagine is one of the hardest parts for most people – what happens if you decide that you’ve been on the wrong team?
- [12:05] What would you say is a common step that folks you talk to make when they are trying to reset things?
- [13:54] Why are people tuning out to this demographic that we’re talking about?
- [16:58] Where can people find out more about your work and pick up a copy of ROAR?
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