It is hard to come up with engaging social media content ideas. It becomes even harder when you have to post something on a daily basis on multiple platforms. The fresh and quality social media content plays a vital role for brands to attract the attention of users.
Best Content Ideas
If you want people to interact with what you produce, you need to keep them excited about the next one. To do this, you can utilize many creative post ideas for all the major platforms of social media.
Time needed: 20 hours.
Below we have listed the most effective ones for brands.
- Live Videos
You can keep people updated by posting live videos.
- Company News
You can share exciting news about your company on social media.
- Contests and Giveaways
With contests and giveaways with your social media accounts, you can both reward your followers and gain new ones.
- Influencer Content
Find an influencer that fits well with your brand. Influencers can generate the content for the product or the service.
- Images or Videos of your Product
Visual aids like images and videos are quite effective in showing how something works.
- Customer Reviews
When you receive positive feedback or a flattering review from a client, ask them if you can raise their voices on your social media accounts.
- Photos from Company Events
If your company hosts a fundraiser or a charity event, the best way to spread the word is through social media.
- Inspirational Quotes
Quoting from the leaders of the industry might work quite effectively for your brand.
- Polls and Surveys
People love it when they are asked about their opinions, and social media enables us to do so easily.
- Previews and Teasers
You can share with your social media followers what you have coming up through previews and teasers.
Live Videos
Many social media platforms can go live, and they are quite preferable. Due to their hectic lifestyles, people now prefer watching videos to reading blog posts. Posting live videos works best for launch events and press conferences. If you upload the videos on the same day each week, your audience will then know when to tune in.
Company News
This can be a photo of your team while celebrating winning an industry award or introducing a new product. Let your audience participate by sharing your company updates with them.
Contests and Giveaways
You will encourage people who do not follow your page to do so for them to participate. Make sure that you are following the legal requirements and you are clear about your objectives and entry conditions.
Influencer Content
You can share that content on your page while influencers share it on their page. While pairing up with an influencer, keep in mind that the engagement with the product/service is as important as the number of followers.
Images or Videos of your Product
Create new ways of sharing your products on social media, especially on visual platforms like Instagram. Give your audience the chance to have a first-hand look at your product.
Customer Reviews
You can provide your regular customers with a discount for their positive feedback and share it on your page. You can also retweet their reviews or create a graphic with their testimonial and their names directly on it. Let the voice of your fans be heard.
Photos from Company Events
By sharing events on social media, you can create awareness. Likewise, if your company organizes a party or a workshop, you can use event pages on Facebook, for instance. You can use these pages not only for physical gatherings but for webinars, upcoming sales, or social media promotions.
Inspirational Quotes
If you use quotes that your audience will find relatable, you will attract their attention. You can also share tips or advice from people important to your company. Such posts are generally very popular on platforms like Pinterest and Instagram.
Polls and Surveys
With the help of polls and surveys, you can engage with your followers and get valuable information as well. For example, you can ask your audience to state their opinions about an upcoming product. Your followers will feel more committed to your brand if you involve them in the decision-making process.
Previews and Teasers
This can include a teaser of an upcoming event or product shots of an item that will be launched soon. You should be careful in order not to give away anything without the appropriate company approvals.
FAQs on Social Media Content Ideas for Brands
You should focus directly on your audience and pay attention to keep your content short and to the point. You can make use of powerful words to be appealing to your followers. Studies have shown that visual posts are more effective than text posts. Therefore, you might want to post photos and videos rather than long texts.
The answer is simple: where your audience is. As a brand, you need to spot on which platforms your audience is most active and start from there. You can decide based on the product or service you provide as well as your audience.
No, it is not. People follow your brand on different platforms. Therefore, you cannot expect to have the same audience on all social media platforms. In addition, the platform you post your social media content should differ depending on the content type.
When you receive a negative comment from your customers, you may want to address their concerns to regain their trust. Another way might be to turn to the content moderation solutions provided by social media platforms.
You can figure out the ideal frequency on your own based on how active your audience is. You need to find a balance that your audience feels comfortable with. If their newsfeed is flooded by your posts, they might think of unfollowing you. On the contrary, if you post things once in a blue moon, they might not want to follow you, either.
Social Media Content Ideas for Brands in Short
In this article, we have listed the ten most effective social media content ideas to post for brands. We have also explained how to come up with useful social media content and where to upload it. Furthermore, we have shared the possible ways to handle negative comments on these platforms and talked about the ideal frequency to post content. We hope you find this article beneficial and enjoy it whilst reading! Need a step by step guide on content marketing? Then, take a look at our post entitled “What Is Content Creation?“